healthWhey protein prices surge in India — affordable alternatives and diet options
Whey isolate prices in India jumped from about ₹2,200 to ₹3,400 per kg due to rising global demand, limited domestic production and import dependence. As supplements become costlier, consumers may shift to plant proteins, fish, eggs or tofu and adjust whole-food intake to meet protein needs. Such changes affect muscle maintenance, metabolic health and dietary planning for active and older adults.
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